Three-star hotel segment remains one of most promising for development in Ukraine

Demand for three-star hotels in Ukraine is not satisfied, and the segment still has a lot of potential for development.

Despite the fact that nominally this segment is the most numerous, demand for hotels in this segment is not satisfied, especially taking into account the quality of the current supply and the price of rooms. Foreigners do not trust the national system of hotel categorization as it has absolutely discredited itself and it is not in line with western quality control standards, therefore most business clients now have to use the services of more expensive hotels or hire apartments.

A modern high-quality midscale hotel, built in line with all the required modern technologies and standards, if part of a global hotel chain and under professional management, is optimal for most business clients, domestic tourists and western mass tourism focused on the optimal ratio between price and quality.

Source: interfax

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