• What business model is essential to maximize shareholder value
• Where to play along the value chain
• What cost model is needed to create returns
• What organizational structure and capabilities are needed to success

Business model innovation is the process of enhancing advantage and value creation by making simultaneous and mutually supportive changes. At the company’s value proposition level, these changes can address the choice of target segment, product or service offering, and revenue model. At the operational/business model level, the focus is on how to drive profitability, competitive advantage, and value creation.